/* ============================================================
   Quo Advertising — styles.css
   Mundo oscuro único: tinta azulada + acento lima. Sin fotografía:
   cada visual es un diagrama en código con datos ilustrativos.
   Mobile-first. Respeta prefers-reduced-motion.
   ============================================================ */

:root {
  color-scheme: dark;
  --tinta: #0B0E13;
  --tinta-2: #0E121A;
  --superficie: #141A25;
  --linea: rgba(237, 241, 245, 0.10);
  --linea-2: rgba(237, 241, 245, 0.20);
  --marfil: #EDF1F5;
  --piedra: #9AA3B3;
  --tenue: #7C8698;
  --lima: #C5F541;
  --lima-12: rgba(197, 245, 65, 0.12);
  --lima-30: rgba(197, 245, 65, 0.30);
  --alerta: #FF7A59;
  --rosa: #E5197D;
  --display: "Archivo", "Segoe UI", system-ui, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, Consolas, monospace;
  --header-h: 72px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-padding-top: calc(var(--header-h) + 12px); }
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }

body {
  margin: 0;
  background: var(--tinta);
  color: var(--marfil);
  font-family: var(--display);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3, h4, p, ul, ol, figure { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img, svg { display: block; max-width: 100%; }
a { color: var(--lima); text-decoration: none; }
a:hover { text-decoration: underline; text-underline-offset: 3px; }
::selection { background: var(--lima); color: var(--tinta); }
:focus-visible { outline: 2px solid var(--lima); outline-offset: 3px; border-radius: 4px; }

.visually-hidden { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip-link {
  position: absolute; top: -48px; left: 12px; z-index: 200;
  padding: .6em 1em; background: var(--lima); color: var(--tinta); font-weight: 700; border-radius: 8px;
}
.skip-link:focus { top: 12px; }

.container { width: min(1240px, 100% - clamp(2.5rem, 9vw, 6rem)); margin-inline: auto; }

/* ---------- Tipografía ---------- */
.ceja {
  display: flex; align-items: center; gap: .6rem; margin-bottom: 1.2rem;
  font-family: var(--mono); font-size: .74rem; font-weight: 600;
  letter-spacing: .16em; text-transform: uppercase; color: var(--piedra);
}
.ceja::before { content: ""; width: 9px; height: 9px; flex: none; background: var(--lima); clip-path: polygon(0 0, 100% 0, 0 100%); }

.titulo {
  font-size: clamp(2rem, 4.2vw, 3.4rem);
  font-weight: 800; font-stretch: 110%;
  line-height: 1.05; letter-spacing: -.022em; text-wrap: balance;
}
.titulo em { font-style: normal; color: var(--lima); }

.texto { max-width: 52ch; margin-top: 1.2rem; font-size: clamp(1rem, 1.25vw, 1.12rem); line-height: 1.65; color: var(--piedra); }
.texto strong { color: var(--marfil); font-weight: 600; }

.lista { display: grid; gap: .55rem; margin-top: 1.5rem; }
.lista li { display: flex; gap: .75rem; align-items: baseline; font-size: .97rem; }
.lista li::before { content: ""; flex: none; width: 6px; height: 6px; background: var(--lima); transform: translateY(-2px); }

/* ---------- Botones ---------- */
.btn {
  display: inline-block; padding: .9em 1.6em;
  background: var(--lima); color: var(--tinta);
  font: 700 1rem var(--display); border: 1px solid var(--lima); border-radius: 10px; cursor: pointer;
  transition: transform .2s ease, box-shadow .2s ease, color .2s, border-color .2s;
}
.btn:hover { text-decoration: none; transform: translateY(-2px); box-shadow: 0 10px 26px rgba(197,245,65,.22); }
.btn-ghost { background: transparent; color: var(--marfil); border-color: var(--linea-2); }
.btn-ghost:hover { color: var(--lima); border-color: var(--lima); box-shadow: none; }
.btn-small { padding: .5em 1.05em; font-size: .92rem; }
.btn-block { display: block; width: 100%; }

/* ---------- Header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 100; height: var(--header-h);
  border-bottom: 1px solid transparent;
  transition: background-color .25s, border-color .25s;
}
.site-header.is-scrolled { background: rgba(11,14,19,.88); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-bottom-color: var(--linea); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 100%; gap: 1rem; }
.brand { display: inline-flex; align-items: center; gap: .6rem; color: var(--marfil); font-weight: 700; font-stretch: 108%; }
.brand:hover { text-decoration: none; }
.brand em { font-style: normal; font-weight: 500; color: var(--piedra); }

.nav-toggle {
  display: grid; place-content: center; gap: 6px; width: 46px; height: 46px; padding: 0;
  background: transparent; border: 1px solid var(--linea-2); border-radius: 10px; cursor: pointer;
}
.nav-toggle-bar { width: 20px; height: 2px; background: var(--marfil); transition: transform .25s; }
.nav-toggle[aria-expanded="true"] .nav-toggle-bar:first-of-type { transform: translateY(4px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle-bar:last-of-type { transform: translateY(-4px) rotate(-45deg); }

.site-nav {
  position: absolute; top: var(--header-h); left: 0; right: 0;
  background: var(--tinta-2); border-bottom: 1px solid var(--linea);
  opacity: 0; visibility: hidden; transform: translateY(-10px);
  transition: opacity .22s, transform .22s, visibility .22s;
}
.site-nav.is-open { opacity: 1; visibility: visible; transform: none; }
.site-nav ul { display: flex; flex-direction: column; gap: .25rem; padding: 1rem clamp(1.25rem, 4.5vw, 3rem) 1.5rem; }
.site-nav a { display: block; padding: .55em .2em; color: var(--marfil); font-weight: 600; }
.site-nav a:hover, .site-nav a[aria-current] { color: var(--lima); text-decoration: none; }
.site-nav .btn { margin-top: .5rem; text-align: center; color: var(--tinta); }

@media (min-width: 900px) {
  .nav-toggle { display: none; }
  .site-nav { position: static; background: none; border: 0; opacity: 1; visibility: visible; transform: none; transition: none; }
  .site-nav ul { flex-direction: row; align-items: center; gap: 1.9rem; padding: 0; }
  .site-nav a { padding: .25em 0; font-size: .95rem; }
  .site-nav .btn { margin-top: 0; }
}

/* ---------- Hero ---------- */
.hero { position: relative; display: flex; align-items: center; min-height: 100svh; padding: calc(var(--header-h) + 3rem) 0 4rem; overflow: hidden; }
.campo { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; }
.hero-inner { position: relative; }
.hero-title { font-size: clamp(2.7rem, 7vw, 6.6rem); font-weight: 800; line-height: 1; letter-spacing: -.03em; }
.h-mask { display: block; overflow: hidden; padding-bottom: .08em; margin-bottom: -.08em; }
.h-line { display: block; font-stretch: 94%; }
.h-acento { color: var(--lima); font-stretch: 108%; }
.hero-sub { max-width: 50ch; margin-top: 1.6rem; font-size: clamp(1.02rem, 1.5vw, 1.2rem); color: var(--piedra); }
.hero-cta { display: flex; flex-wrap: wrap; gap: .9rem; margin-top: 2.2rem; }

/* ---------- Para quién ---------- */
.frente { border-block: 1px solid var(--linea); background: var(--tinta-2); }
.frente-grid { display: grid; grid-template-columns: 1fr; }
.frente-grid article { padding: 1.6rem 0; border-bottom: 1px solid var(--linea); }
.frente-grid article:last-child { border-bottom: 0; }
.frente-clave { font-family: var(--mono); font-size: .72rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--lima); }
.frente-grid p:last-child { margin-top: .5rem; font-size: 1.05rem; line-height: 1.45; }
@media (min-width: 820px) {
  .frente-grid { grid-template-columns: repeat(3, 1fr); }
  .frente-grid article { padding: 2.2rem 2rem; border-bottom: 0; border-left: 1px solid var(--linea); }
  .frente-grid article:first-child { padding-left: 0; border-left: 0; }
}

/* ---------- Secciones ---------- */
.section { padding: clamp(5rem, 11vw, 8.5rem) 0; }
.section-alt { background: var(--tinta-2); border-block: 1px solid var(--linea); }
.section-head { margin-bottom: clamp(3rem, 7vw, 5rem); }

.dos { display: grid; grid-template-columns: 1fr; gap: clamp(2.2rem, 5vw, 5rem); align-items: center; }
@media (min-width: 980px) {
  .dos { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); }
  .dos.invertida { grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); }
  .dos.invertida > :last-child { order: -1; }
}

.panel { position: relative; background: var(--superficie); border: 1px solid var(--linea); border-radius: 14px; }
.ilustrativo { position: absolute; z-index: 3; right: 1rem; bottom: .7rem; font-family: var(--mono); font-size: .6rem; letter-spacing: .12em; text-transform: uppercase; color: var(--tenue); }

/* ---------- Problema ---------- */
.fracturas { position: relative; display: grid; grid-template-columns: 1fr; }
.fractura { padding: 1.2rem 0; border-top: 1px solid var(--linea); }
.fractura h3 { font-family: var(--mono); font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--lima); }
.fractura p { margin-top: .6rem; font-size: 1.08rem; line-height: 1.45; }
.fractura p span { display: block; margin-top: .4rem; font-size: .9em; color: var(--piedra); }
@media (min-width: 700px) {
  .fracturas { grid-template-columns: 1fr 1fr; }
  .fractura { padding: 2rem; border-top: 0; }
  /* cruz punteada interrumpida al centro: las piezas no se tocan */
  .fracturas::before, .fracturas::after { content: ""; position: absolute; pointer-events: none; }
  .fracturas::before { left: 50%; top: 0; bottom: 0; width: 1px; background: linear-gradient(to bottom, var(--linea-2) 0 42%, transparent 42% 58%, var(--linea-2) 58%); }
  .fracturas::after { top: 50%; left: 0; right: 0; height: 1px; background: linear-gradient(to right, var(--linea-2) 0 44%, transparent 44% 56%, var(--linea-2) 56%); }
}

/* ---------- Sistema (ciclo) ---------- */
.ciclo svg { width: 100%; height: auto; max-height: 70vh; margin-inline: auto; overflow: visible; }
.ciclo text { font-family: var(--display); fill: var(--marfil); }
.ciclo .nom { font-size: 17px; font-weight: 700; }
.ciclo .desc { font-family: var(--mono); font-size: 11px; fill: var(--tenue); }
.ciclo .centro { font-family: var(--mono); font-size: 11.5px; fill: var(--piedra); }

/* ---------- Soluciones ---------- */
.solucion { padding: clamp(3rem, 7vw, 5.5rem) 0; border-top: 1px solid var(--linea); }
.solucion:first-of-type { border-top: 0; padding-top: 0; }
.sol-pregunta { font-family: var(--mono); font-size: .8rem; color: var(--lima); letter-spacing: .04em; margin-bottom: .9rem; }
.sol-titulo { font-size: clamp(1.6rem, 2.8vw, 2.4rem); font-weight: 800; font-stretch: 108%; line-height: 1.1; letter-spacing: -.018em; text-wrap: balance; }
.sol-ancho { max-width: 760px; }

/* EDIE */
.edie { overflow: hidden; }
.edie-barra { display: flex; align-items: center; gap: 1.2rem; padding: .75rem 1rem; border-bottom: 1px solid var(--linea); font-family: var(--mono); font-size: .68rem; color: var(--tenue); }
.edie-barra b { color: var(--lima); letter-spacing: .22em; font-size: .8rem; margin-right: .4rem; }
.edie-barra .act { color: var(--marfil); border-bottom: 1px solid var(--lima); padding-bottom: 2px; }
.edie-cuerpo { display: grid; grid-template-columns: 1fr; }
.filtros { padding: 1rem; display: grid; grid-template-columns: repeat(3, 1fr); gap: .7rem; border-bottom: 1px solid var(--linea); }
.filtro { display: grid; gap: .3rem; }
.filtro span { font-family: var(--mono); font-size: .58rem; color: var(--tenue); text-transform: uppercase; letter-spacing: .1em; }
.filtro i { font-style: normal; font-size: .8rem; padding: .35rem .5rem; border: 1px solid var(--linea-2); border-radius: 6px; }
.edie-mapa { padding: 1rem 1rem 2.2rem; display: grid; grid-template-columns: repeat(22, 1fr); gap: 2px; }
.edie-mapa div { aspect-ratio: 1; border-radius: 2px; }
@media (min-width: 620px) {
  .edie-cuerpo { grid-template-columns: 9rem 1fr; }
  .filtros { grid-template-columns: 1fr; align-content: start; border-bottom: 0; border-right: 1px solid var(--linea); }
}

/* Territorio */
.mapa-t { overflow: hidden; aspect-ratio: 16 / 10; }
.mapa-t canvas, .mapa-t svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.chip { position: absolute; z-index: 2; left: 46%; top: 10%; display: flex; align-items: center; gap: .5rem; padding: .45rem .7rem; background: rgba(11,14,19,.86); border: 1px solid var(--linea-2); border-radius: 8px; font-family: var(--mono); font-size: .68rem; }
.chip i { width: 7px; height: 7px; border-radius: 50%; background: var(--lima); }
.leyenda { position: absolute; z-index: 2; left: 1rem; bottom: .9rem; width: 9rem; padding: .5rem .6rem; background: rgba(11,14,19,.8); border-radius: 6px; }
.escala { height: 6px; border-radius: 3px; background: linear-gradient(90deg, rgba(197,245,65,.08), var(--lima)); }
.escala-l { display: flex; justify-content: space-between; margin-top: .3rem; font-family: var(--mono); font-size: .56rem; color: var(--tenue); }
.mapa-t .ilustrativo { max-width: 10rem; text-align: right; line-height: 1.4; }

/* Escucha */
.grafica { padding: clamp(1rem, 2vw, 1.6rem); }
.grafica-cab { display: flex; justify-content: space-between; margin-bottom: .8rem; font-family: var(--mono); font-size: .66rem; color: var(--tenue); text-transform: uppercase; letter-spacing: .1em; }
.grafica svg { width: 100%; height: auto; overflow: visible; }
.grafica text { font-family: var(--mono); font-size: 10px; fill: var(--tenue); }
.grafica .t-alerta { fill: var(--alerta); font-weight: 700; letter-spacing: .06em; }
.grafica .t-pico { fill: var(--piedra); }
.fuentes { display: flex; flex-wrap: wrap; gap: .4rem; margin-top: 1rem; }
.fuentes span { font-family: var(--mono); font-size: .62rem; color: var(--piedra); padding: .25rem .55rem; border: 1px solid var(--linea); border-radius: 99px; }
.grafica .ilustrativo { position: static; display: block; margin-top: .7rem; text-align: right; }

/* Comunicación */
.cadena { display: grid; gap: 1rem; margin-top: 2.4rem; }
.eslabones { display: flex; align-items: center; flex-wrap: wrap; gap: .4rem; }
.eslabon { padding: .7rem 1rem; border: 1px solid var(--linea-2); border-radius: 10px; background: var(--superficie); font-weight: 700; font-stretch: 106%; }
.eslabon small { display: block; font-family: var(--mono); font-weight: 400; font-size: .62rem; color: var(--tenue); margin-top: .1rem; }
.flecha { color: var(--lima); font-family: var(--mono); padding: 0 .15rem; }
.retorno { display: flex; flex-wrap: wrap; align-items: center; gap: .5rem .9rem; max-width: 780px; padding: .9rem 1rem; border: 1px dashed var(--lima-30); border-radius: 10px; font-size: .94rem; color: var(--piedra); }
.retorno b { color: var(--lima); font-family: var(--mono); font-size: .68rem; letter-spacing: .1em; text-transform: uppercase; }
@media (max-width: 520px) { .flecha { display: none; } }

/* Medios */
.red svg { width: 100%; max-width: 420px; height: auto; margin-inline: auto; overflow: visible; }
.cifras { display: flex; gap: clamp(1.6rem, 4vw, 3.4rem); margin-top: 1.8rem; }
.cifra b { display: block; font-family: var(--mono); font-weight: 700; font-size: clamp(2.6rem, 5vw, 4rem); line-height: 1; letter-spacing: -.04em; color: var(--lima); font-variant-numeric: tabular-nums; }
.cifra:last-child b { color: var(--marfil); }
.cifra span { display: block; margin-top: .4rem; font-size: .86rem; color: var(--piedra); max-width: 22ch; }

/* Tecnología */
.etapas { position: relative; display: grid; gap: 1.2rem; padding-left: 3.6rem; }
.etapas::before, .etapas .riel { content: ""; position: absolute; left: 1.15rem; top: 1.6rem; bottom: 1.6rem; width: 1px; }
.etapas::before { background: var(--linea-2); }
.etapas .riel { background: var(--lima); transform-origin: top; }
.etapa { padding: 1.2rem; }
.etapa .num, .paso .num {
  display: grid; place-content: center; width: 2.4rem; height: 2.4rem;
  background: var(--tinta); border: 1px solid var(--lima-30); border-radius: 8px;
  font-family: var(--mono); font-size: .8rem; font-weight: 700; color: var(--lima);
}
.etapa .num { position: absolute; left: -3.6rem; top: 50%; transform: translateY(-50%); }
.etapa h4 { font-size: 1.05rem; font-weight: 700; font-stretch: 106%; }
.etapa p { font-size: .9rem; color: var(--piedra); margin-top: .15rem; }
.entrega { display: block; margin-top: .45rem; font-family: var(--mono); font-size: .64rem; color: var(--lima); }

/* Botón Rosa (identidad del producto, solo aquí) */
.telefono-wrap { display: flex; flex-direction: column; justify-content: center; align-items: center; gap: 1.4rem; }
@media (min-width: 620px) { .telefono-wrap { flex-direction: row; gap: 2.6rem; } }
.telefono { width: clamp(200px, 22vw, 260px); aspect-ratio: 9 / 18.5; border-radius: 34px; padding: 10px; background: #05070A; border: 1px solid var(--linea-2); box-shadow: 0 30px 60px rgba(0,0,0,.5); }
.pantalla { height: 100%; border-radius: 26px; overflow: hidden; background: linear-gradient(180deg, #1A0F17, #0E0A10 60%); display: grid; grid-template-rows: auto 1fr auto; padding: 1.1rem .9rem; }
.p-cab { display: flex; justify-content: space-between; align-items: center; font-size: .74rem; font-weight: 700; }
.p-cab span { font-family: var(--mono); font-size: .58rem; color: #C9A5B9; font-weight: 400; }
.p-centro { display: grid; place-items: center; }
.p-centro > * { grid-area: 1 / 1; }
.boton-r { position: relative; z-index: 2; width: 58%; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle at 35% 30%, #FF4FA6, var(--rosa) 55%, #A80F5B); box-shadow: 0 0 0 6px rgba(229,25,125,.18), 0 18px 40px rgba(229,25,125,.35); display: grid; place-items: center; }
.boton-r svg { width: 42%; height: auto; }
.onda { z-index: 1; width: 58%; aspect-ratio: 1; border-radius: 50%; border: 2px solid var(--rosa); opacity: 0; }
.p-instr { align-self: end; margin-bottom: 4%; font-size: .56rem; color: #C9A5B9; font-family: var(--mono); }
.p-pie { display: grid; gap: .4rem; }
.p-pie div { display: flex; justify-content: space-between; font-family: var(--mono); font-size: .56rem; color: #C9A5B9; padding: .4rem .55rem; border: 1px solid rgba(229,25,125,.25); border-radius: 7px; }
.p-pie b { color: #FFD6EA; font-weight: 600; }
.rosa-marca { font-weight: 900; font-stretch: 78%; font-size: clamp(1.6rem, 2.6vw, 2.2rem); line-height: .9; text-transform: uppercase; }
.rosa-marca span { display: block; color: var(--rosa); }

/* ---------- Proceso ---------- */
.pasos { position: relative; display: grid; grid-template-columns: 1fr; gap: 2rem; margin-top: clamp(2.4rem, 5vw, 3.6rem); }
.pasos-linea { display: none; }
.paso { position: relative; padding-left: 3.6rem; }
.paso .num { position: absolute; left: 0; top: 0; }
.paso h3 { font-size: 1.25rem; font-weight: 800; font-stretch: 108%; }
.paso p { margin-top: .4rem; font-size: .95rem; color: var(--piedra); max-width: 34ch; }
@media (min-width: 900px) {
  .pasos { grid-template-columns: repeat(4, 1fr); gap: 2rem; }
  .pasos-linea { display: block; position: absolute; left: 0; right: 0; top: 1.2rem; height: 1px; background: var(--linea-2); }
  .pasos-linea i { position: absolute; inset: 0; background: var(--lima); transform-origin: left; }
  .paso { padding-left: 0; padding-top: 3.8rem; }
}

/* ---------- Contacto ---------- */
.contacto-grid { max-width: 760px; }
.canales { display: grid; gap: 1.1rem; margin-top: 2rem; }
.canales li { display: grid; gap: .15rem; }
.canales span { font-family: var(--mono); font-size: .64rem; text-transform: uppercase; letter-spacing: .14em; color: var(--tenue); }
.canales a, .canales b { font-weight: 700; }
.canales b { color: var(--piedra); font-weight: 600; }


/* ---------- Footer ---------- */
.site-footer { padding: 3rem 0; border-top: 1px solid var(--linea); background: var(--tinta-2); }
.footer-inner { display: grid; gap: 2rem; }
@media (min-width: 860px) { .footer-inner { grid-template-columns: 1fr auto auto; gap: 4rem; align-items: start; } }
.footer-marca { font-weight: 800; font-stretch: 108%; font-size: 1.1rem; }
.footer-marca span { color: var(--piedra); font-weight: 500; }
.site-footer ul { display: grid; gap: .45rem; }
.site-footer nav a { color: var(--piedra); font-size: .94rem; }
.footer-legal { font-size: .9rem; color: var(--tenue); display: grid; gap: .45rem; }
.footer-legal a { color: var(--piedra); text-decoration: underline; text-underline-offset: 3px; }

/* ---------- WhatsApp flotante ---------- */
.whatsapp-float {
  position: fixed; right: 16px; bottom: calc(16px + env(safe-area-inset-bottom, 0px)); z-index: 90;
  display: grid; place-content: center; width: 54px; height: 54px; border-radius: 50%;
  background: var(--lima); color: var(--tinta); box-shadow: 0 12px 28px rgba(0,0,0,.45);
  transition: transform .2s;
}
.whatsapp-float:hover { transform: scale(1.07); }

/* Elementos que se trazan con scroll: capa propia */
#cometa, .riel, .pasos-linea i, .campo { will-change: transform; }